Maximizing Your Existing Opportunities

That is the answer. But let’s dig a little deeper. Local businesses that are making revenue are likely getting customers from one of two sources:

Free Traffic or Paid Traffic

Both are great for getting local businesses exposure. Free traffic sources such as social media or referrals entail a time commitment to acquire interest in a business that leads to sales. Paid traffic sources such as Google Ads, TV ads, or radio advertisements require a financial investment to acquire interest in a business that leads to sales. However, very few local businesses take full advantage of maximizing all the opportunities they get from both free and paid traffic.